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 Google Launches Vertex AI Agent Builder: New Tool to Create Artificial Intelligence Agents

Key Points.
- No-Code Tool: Vertex AI Agent Builder enables the creation of conversational agents without programming.
- Gemini Models and Grounding: Uses Gemini language models and grounding with Google Search to improve response accuracy.
- Business Applications: Able to analyze business data and generate content consistent with brand style.
- Direct Competition: Challenges Adobe with creative and flexible content generation solutions.

Google Cloud unveiled a significant innovation for companies looking to create AI agents. During the Google Cloud Next event, Google Cloud CEO Thomas Kurian introduced Vertex AI Agent Builder, a new tool designed to simplify the creation of generative conversational agents.

 Simplified Creation of Conversational Agents.

Vertex AI Agent Builder is designed to make the creation of conversational agents accessible to everyone, even those without programming skills. Kurian said the tool allows users to develop production-ready AI agents quickly and easily. Users can train and guide these agents in the same way they would human employees, improving the quality and accuracy of responses provided by the models.

 Advanced Technology to Improve Accuracy

The new tool is based on Google’s pre-existing Vertex AI Search and Conversation and uses Gemini’s large language models. A key aspect of the system is the use of the RAG API and vector search to reduce model "hallucinations," i.e., made-up answers in the absence of accurate data. Google is also implementing a technique called "grounding," which links answers to reliable sources such as Google Search, further improving accuracy.

 Use in Business Contexts

One of the most impressive demonstrations of Vertex AI Agent Builder showed the creation of an agent that can analyze a company’s past marketing campaigns. The agent can examine thousands of images, descriptions, videos, and documents stored on Google Drive to understand brand style and generate new, consistent ideas. This grounding capability on enterprise data sources could be particularly useful for corporate clients, offering them customized and relevant solutions.

 Competition in the Creative Content Market.

The introduction of Vertex AI Agent Builder puts Google in direct competition with Adobe, which has launched similar tools such as Firefly and GenStudio. These tools aim to create content that respects brand style, offering flexibility and ready-made options for businesses. Choosing between existing solutions and creating custom agents will be a key decision for companies.

 Availability and Support

Google announced that new features of Vertex AI Agent Builder are already available. The service supports multiple languages and offers API endpoints based in both the United States and the European Union, providing broad access for companies in different regions.

With the introduction of Vertex AI Agent Builder, Google Cloud offers companies a powerful and versatile tool for developing generative conversational agents, enhancing their ability to interact and personalize content.