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 Apple Introduces "Apple Intelligence" in iOS 18: A Prudent Integration of AI

 Key points:

- Focus on utility: Apple takes a purposeful approach to integrating AI into the day-to-day functionality of iOS 18.
- Security and control: AI features implemented with strict controls to avoid errors and ensure user safety.
- Enhanced Assistant: Siri and other Apple apps gain significant improvements with AI while maintaining a user-friendly interface.
- Collaboration with ChatGPT: Users can access ChatGPT for more complex questions, with Apple maintaining a supporting role.

With iOS 18, unveiled at WWDC 2024, Apple unveiled a series of new AI-based features, dubbed "Apple Intelligence." This move represents a cautious and calibrated approach to integrating AI into Apple devices, responding to growing consumer concerns about the errors and potential pitfalls of current AI chatbots.

 A Practical and Safe AI

Apple Intelligence does not aim to dazzle with spectacular capabilities or to replace human interaction. Rather, it focuses on practical improvements that can make everyday device use easier. Users of iOS 18 will benefit from advanced tools for writing help, proofreading, text summaries and transcriptions. These features are designed to be unobtrusive and useful, avoiding the risk of glaring errors that have characterized some of the recent AI implementations by other companies.

 Improvements In Everyday Apps.

New AI features will be seamlessly integrated into existing Apple apps. For example, Siri will become smarter, able to provide more accurate and contextual responses. AI will also help manage notifications, prioritizing more important ones, such as urgent messages from family members, over less relevant notifications, such as commercial promotions.

Apple also introduced photo editing tools that allow users to remove unwanted objects or people with a simple tap, thus improving the visual experience for users. In addition, the "Do Not Disturb" feature has been enhanced to automatically figure out which messages are crucial, improving communication management during downtime.

 Collaboration with ChatGPT

One of the most interesting features is the ability to use ChatGPT, OpenAI’s assistant, for more complex questions. When Siri is unable to provide an answer, users can choose to switch to ChatGPT while retaining control and consent. This integration allows users to explore detailed answers without compromising the quality and security of the information provided.

 Apple Intelligence: A Sober Addition

Apple deliberately avoided developing an AI that could independently generate content or create realistic images that could be misused. New features, such as AI-generated emoji, are designed to be fun and useful, without getting into controversial areas. In applications such as Keynote, Pages, and Freeform, AI suggests images based on context, ensuring appropriate use.

Apple Intelligence represents a well-thought-out strategy for implementing AI in iOS devices. By focusing on practical and useful improvements, Apple aims to deliver a refined and safe user experience, avoiding the risks and controversies that have characterized other AI implementations. With iOS 18, Apple demonstrates that AI can be a powerful ally in everyday life, without compromising on quality or security.