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OpenAI launches SearchGPT: a new AI-based search engine

 Key Points.
- Prototype limited to 10,000 users: Accessible only to a small circle of test users for initial launch.
- Planned integration with ChatGPT: Aim to unify search functionality with ChatGPT in the future.
- Collaboration with news partners: Developed with feedback and partnerships with major news organizations.
- Real-time web access: Provides contextual and organized responses, clearly citing sources.

San Francisco, July 25, 2024 - OpenAI today announced the launch of SearchGPT, an AI-based search engine designed to revolutionize the way users interact with information online. This innovative tool, which aims to be a direct competitor to Google and Perplexity, will initially be available as a limited edition for 10,000 trial users.

 A new approach to online search

SearchGPT differs from traditional search engines in its ability to provide contextual and organized answers instead of a simple list of links. Using advanced technology from the GPT-4 family of templates, SearchGPT provides informative and detailed summaries on a wide range of topics, complemented by attribution links that allow users to drill down further.

For example, a search on music festivals provides not only a list of events, but also brief and relevant descriptions, followed by links to the original sources. Similarly, a question about when to plant tomatoes will be addressed with specific advice broken down by plant variety.

Innovative features and real-time access

One of SearchGPT’s distinctive features is the ability to ask follow-up questions, enhancing user interaction with the search engine. In addition, a sidebar allows users to explore additional relevant links, providing a more complete and integrated search experience.

Although the launch is still in the prototype stage, SearchGPT promises to be a significant step toward integrating AI-based search with everyday Internet use. A feature called "visual answers" has been mentioned, although specific details have not yet been clarified by OpenAI.

Collaboration with news publishers

To avoid issues related to content attribution and copying, OpenAI developed SearchGPT in close collaboration with major news partners such as The Wall Street Journal, The Associated Press, and Vox Media. These partners provided valuable feedback during development, ensuring that SearchGPT responses clearly cite original sources and respect publishers’ rights.

Publishers will also have control over how their content appears in OpenAI’s search results and can choose not to use their content for training AI models.

 Challenges and future of the project

Despite its innovative potential, launching SearchGPT as a prototype allows OpenAI to gather feedback and refine the product before eventual full integration with ChatGPT. This initial phase also allows for handling any errors and correcting misattributions, avoiding the critical issues encountered by other AI response engines such as Perplexity.

The operational costs of maintaining and developing advanced technologies such as SearchGPT are high. According to The Information, OpenAI’s AI training and inference costs could reach $7 billion this year, necessitating the search for long-term monetization solutions.

With SearchGPT, OpenAI is preparing for a future in which online search becomes increasingly integrated and intelligent, offering users a more effective and interactive search experience.