Microsoft Introduces Deep Search: The Evolution of Bing Search with AI | Festina Lente - Your leading source of AI news | Turtles AI

Microsoft launches new advanced search feature on Bing powered by AI

Highlights

• Microsoft launched the "Deep Search" feature on Bing to enhance responses to complex queries.
• The Copilot feature integrates text and visual content generation, offering a personalized experience.
• Concerns arise regarding the accuracy of AI-generated responses.
• These innovations could impact traffic to traditional websites.

Microsoft has recently introduced a new feature called "Deep Search" within the Bing search engine, designed to enhance user experience for complex searches. This tool uses the GPT-4 model to understand and respond to user questions more comprehensively and relevantly than traditional search results.

Deep Search leverages a sophisticated indexing and ranking system that, in addition to considering millions of web pages, can identify various intentions behind a query, offering results that cover different aspects of the searched topic. For example, a search like "How do point systems work in Japan?" not only returns information on loyalty programs but also includes details on managing points via apps and the best loyalty cards available for travelers​​.

Another innovation introduced is the Copilot service, which integrates text and image generation. Copilot can respond to complex requests by providing not only textual answers but also visual ones, thanks to its integration with the DALL-E3 model. This tool is particularly useful for those seeking personalized content, such as social media images or event invitations. Additionally, Copilot offers suggestions based on the user’s personal tastes and can even generate email responses or article summaries​​.

Despite these innovations, there are concerns about the quality and reliability of the AI-generated responses. For instance, some chatbots have been reported to provide inaccurate or misleading answers, a phenomenon known as "AI hallucination." Therefore, it is advisable to cross-check information with multiple sources to ensure its accuracy​​.

The future of online searches?

These new features represent a significant advancement in the evolution of search technologies, offering users a more direct and in-depth way to interact with the information available online. However, it is important to consider the impact these technologies may have on traditional websites and internet traffic, as AI-generated responses could reduce the number of clicks to original sources.