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Highlights
- Alibaba International launched the AI toolkit "Aidge" to enhance eCommerce operations.
- The toolkit’s API calls have doubled every two months, now exceeding 50 million daily.
- AI has optimized over 100 million product listings in multiple languages.
- The upcoming AI Refund Agent will efficiently handle refunds and reduce merchant costs.
Alibaba enhances international commerce with generative AI
Alibaba International has announced that about 500,000 merchants are using its generative AI toolkit, "Aidge," in over 40 eCommerce scenarios. Since its launch last November, the toolkit’s API usage has doubled every two months, now exceeding 50 million daily calls.
Alibaba International recently disclosed that approximately 500,000 merchants are leveraging its generative AI toolkit across more than 40 eCommerce scenarios. Launched under the "Aidge" brand last November, the toolkit has seen exponential growth in daily API calls, now surpassing 50 million. Currently, over 100 million product listings on Alibaba International’s platforms have been optimized and translated into multiple languages with the help of AI, enabling merchants to expand their market reach and boost purchase conversion. AI is increasingly pivotal in enhancing operational efficiency for merchants across all Alibaba International’s eCommerce platforms. These platforms have applied generative AI in various eCommerce scenarios, from product listing refinement to marketing, customer service, design, and process automation. In each case, generative AI has significantly improved content quality, click-through rates, conversion rates, or customer satisfaction, sometimes achieving double-digit gains. Building on this initial success, Alibaba International is launching an AI Refund Agent, offering both merchants and consumers a more flexible refund solution. This automated tool aims to optimize customer satisfaction while reducing merchant costs by efficiently processing the reasons behind eCommerce transaction disputes and verifying evidence to calculate refund amounts for merchants.
The success of the "Aidge" toolkit marks a significant step for Alibaba International in the digital commerce sector. The AI’s ability to refine and adapt product listings in multiple languages has allowed merchants to reach a broader global audience and increase purchase conversion rates. In every usage scenario, AI has proven to significantly enhance operational efficiency and customer satisfaction. With the upcoming launch of the AI Refund Agent, Alibaba International continues to innovate, providing solutions that enhance the online shopping experience while optimizing operational costs for merchants. This automated tool promises to make refund processes more efficient, reducing disputes and improving transparency for consumers.