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AI TRANSFORMS THE FILM SET

Artificial intelligence is emerging as a key element in filmmaking, transforming the filmmaking process at every stage, from pre-production to dubbing.

This technology, which has been making its mark since the 1980s is redefining the line between production and post-production.

Today, in an era dominated by streaming platforms and a film industry hungry for cutting-edge visual effects, AI is proving to be an irreplaceable ally.

Despite often limited budgets compared to creative ambitions, AI is bridging the gap, as demonstrated by films like " Avengers Endgame," where sophisticated algorithms replicated actors’ facial movements, allowing creatives to focus on the more artistic aspects of production.

In an industry that generates billions of dollars, AI adoption has become a necessity to maintain a leadership position.

The interaction between technology and cinema has deep roots, dating back to films such as 1982’s " Tron" and 1984’s " The Last Starfighter," which used computer graphics to create virtual worlds.

These films paved the way for the later integration of AI into the creative process.

Software such as Autodesk Maya, Adobe After Effects, and Softimage 3D revolutionized special effects, an example being the 1989 film " The Abyss," " Terminator 2," and " Jurassic Park," which raised the bar further with visual effects never seen before.

Even " Toy Story," the first fully CG-animated film, pushed the industry to experiment with new creative frontiers.

Motion capture made it possible to capture the movements of actors to create realistic digital animations, and furthermore with the use of AI one can create virtual crowds or alter the age of actors, as in the " Lord of the Rings" trilogy,in " Gladiator," in " The Curious Case of Benjamin Button," to the more advanced versions seen in " The Irishman."

Even in pre-production, AI is revolutionizing scripting and shooting planning.

Big houses such as Century Fox and Warner Bros are using AI to analyze scripts and predict the commercial success of films.

AI is also otimizing dubbing through techniques such as "vubbing," which adapts actors’ lip movements to new dialogue, as in the film " Fall" released last year, where the Vubbing technique is usedto replace swear words with more acceptable terms.

AI’s ability to analyze viewer preferences is also paving the way for personalized and interactive content, transforming viewers from passive observers to active participants.

AI when used as an amplifier of human creativity has the potential to enrich the cinematic experience and open up new possibilities in the world of cinema.