Maybelline Filters Give MS Teams Users Virtual Glam Makeovers | | | | Turtles AI
Maybelline Filters Give MS Teams Users Virtual Glam Makeovers
DukeRem25 July 2023
#Maybelline is launching a #virtual #makeup #filter pack within #Microsoft #Teams to give users a quick #confidence #boost during #video #meetings.
The digital makeover tool offers 12 AI-powered makeup styles ranging from subtle blurring to full eye shadow and lip color choices.
Maybelline partnered with Modiface, an AR specialist, and consulted the Geena Davis Institute for diverse representation to roll out the inclusive "virtual makeup bag" aimed at assisting individuals, especially women, to feel their best selves at work.
"Our aim is to democratize cosmetics by expanding access within the virtual world at scale." says Maybelline president Trisha Ayyagari. Users can access the "Maybelline" tab under "Video Effects" in Teams.
Highlights:
- 12 AI-powered makeup styles from subtle to dramatic
- Created with Modiface AR tech and Geena Davis Institute input
- Aims to help all individuals, especially women, feel empowered at work
- "Democratizing cosmetics by expanding access within the virtual world"