Is Amazon about to build its own chatBot? | | | | Turtles AI

  #Amazon is seemingly planning to introduce a #ChatGPT-style #search #feature to its #online #store, according to recent #job postings reviewed by #Bloomberg #News. The #company aims to create an interactive #conversational experience that will assist users in finding answers to questions, comparing products, and receiving personalized suggestions. This move will enable Amazon to rival #Microsoft and #Google's efforts to integrate #generative #AI into their search engines. Conversational product search has the potential to reshape Amazon's core retail business, as the search bar has become the default gateway for millions of shoppers. The technology uses vast quantities of data to assemble large language models that can help create text or images following a prompt.