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Duolingo has announced a strategic turning point to become an "Ai-First" company, with the aim of integrating AI into all its operations, from the creation of content to the hiring of personnel. CEO Luis von Ahn has communicated that the company will gradually reduce the use of external collaborators for activities that can be automated, focusing on the use of AI to improve the efficiency and scalability of the services offered.

Key points:

• Duolingo will adopt an "Ai-First" approach, integrating AI in all its operations.
• The company will reduce the use of external collaborators for automated activities.
• AI will be used in the performance and evaluation processes of performance.
• The goal is to improve the efficiency and scalability of the educational services offered.

In detail, Duolingo plans to use AI to automate repetitive tasks, allowing employees to focus on more creative and strategic activities. The company has already implemented the AI ​​in the creation of content, significantly accelerating the process and allowing to adapt the educational materials to a greater number of students in reduced times.

In addition, Duolingo is exploring the use of AI in the processes of taking and evaluation of performance, with the aim of identifying and promoting the most relevant skills for the future of the company. The staff will be assigned to new roles only if automation is not feasible, thus encouraging the adoption of AI in all corporate functions.

Despite these changes, Von Ahn stressed that Duolingo will continue to take care of his employees, offering training, mentoring and tools for the use of AI. The goal is to eliminate bottlenecks and allow employees to focus on highly added activities.

This strategy follows a wider trend in the technological sector, where companies like Shopify have adopted similar approaches, requesting teams to demonstrate the impossibility of automating a task before requesting new human resources. Duolingo is thus positioned at the forefront in the integration of AI in the digital education sector, aiming to offer more personalized and efficient learning experiences.

Duolingo’s adoption of AI represents a significant step towards innovation in digital education, with the aim of improving the accessibility and effectiveness of learning for millions of users all over the world.