Reply launches new international contests between music and cinema with AI | Generative ai financial services | Google generative ai certification | Career essentials in generative ai by microsoft and linkedin certificate | Turtles AI

Reply expands its presence in the international panorama of AI applied to the creative arts by launching the Reply AI Music Contest and renewing the Reply AI Film Festival, initiatives that enhance emerging talent through cutting-edge live and cinematic experiences.

Key points:

• Reply inaugurates the first Reply AI Music Contest in collaboration with the Kappa FuturFestival.
• The second edition of the Reply AI Film Festival will award the best AI short films in Venice.
• Two new special awards will enrich the film festival: the Lexus Visionary Award and the AI ​​For Good Award.
• The deadline for submitting applications for both contests is set for June 1, 2025.

Reply accelerates its commitment to the integration of creativity and AI by announcing two important initiatives at international level. The Reply AI Music Contest is born, in collaboration with the Kappa FuturFestival, a famous European electronic music event, offering finalists the opportunity to perform on the prestigious stage in Turin from 4 to 6 July 2025. The proposed theme, "Experience of a Beat", invites young artists to develop immersive musical experiences in which AI, music, visuals and interaction with the audience merge in performances lasting a maximum of five minutes. The works will be evaluated by a jury composed of internationally renowned DJs, AI expert artists, Reply professionals and representatives of media partners, according to criteria that will reward creativity, audiovisual integration and scenic potential. In parallel, the second edition of the Reply AI Film Festival is taking shape, an initiative dedicated to filmmakers who wish to explore the use of AI throughout all phases of film production, from writing to post-production. In collaboration with Mastercard, which supports creative passions connected to technology, the finalists will be the protagonists of an exclusive preview event scheduled in Venice in September 2025. The central theme, "Generation of Emotions", will guide the selection of the ten best original short films, lasting a maximum of ten minutes, capable of arousing authentic emotions through the innovative use of AI technologies. An absolute novelty this year is the introduction of two special awards: the Lexus Visionary Award, for the work that best embodies the avant-garde between design, technology and future vision, and the AI ​​For Good Award, established in collaboration with the International Telecommunication Union (ITU), which will reward the short film that is most effective in promoting the United Nations Sustainable Development Goals (SDGs). Both competitions are part of the Reply Challenges, a global platform that today has over 150,000 participants and aims to encourage the development of new technological skills among the new generations through unconventional learning formulas. Interested parties can submit their projects by accessing the official portals aimc.reply.com and aiff.reply.com no later than 1 June 2025. Reply, a network specializing in consulting, system integration and digital services for the industrial, banking, insurance and public administration sectors, thus continues to position itself as a point of reference for the adoption of new emerging technological paradigms, from AI to cloud computing, up to the Internet of Things.

Reply thus confirms its role as a promoter of an ecosystem in which technology becomes an enabling tool to fully express the creative potential of new generations.