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James Cameron: “Every Artist Is a Model, AI Can Enhance Cinema Without Excluding Humans”
Avatar director claims AI can reduce blockbuster costs and speed up visual effects production, without threatening jobs. For Cameron, human creativity remains central and irreplaceable
Isabella V12 April 2025

 

James Cameron advocates using AI to reduce blockbuster costs without laying off staff, improving efficiency in visual effects production. Critical of the use of AI in scriptwriting, Cameron stresses the importance of human intervention in creativity.

Key Points:

  • AI can cut blockbuster costs in half without cutting jobs.
  • Cameron opposes the use of AI in scriptwriting.
  • AI should speed up visual effects workflows.
  • Cameron has joined the board of directors of Stability AI to better understand the technology.

James Cameron, director of hits such as "Avatar" and "Titanic," recently shared his views on the integration of AI in the film industry. During the "Boz to the Future" podcast with Andrew Bosworth, CTO of Meta, Cameron highlighted how AI can help significantly reduce the production costs of big-budget films, especially those with intensive use of visual effects, without necessarily leading to staff cuts. The goal, according to Cameron, is to double the speed at which scenes can be completed, making the production cycle more efficient and allowing artists to focus on more exciting creative aspects.

In 2024, Cameron joined the board of directors of Stability AI, the company behind the development of Stable Diffusion, a generative AI model for image creation. His decision is motivated by a desire to fully understand the potential and implications of AI in the filmmaking process, rather than by financial interests. Cameron has said he is interested in how AI can be integrated into visual effects workflows to improve efficiency without compromising employment.

However, Cameron remains critical of the use of AI in screenwriting. He believes that AI, lacking authentic human experiences, is unable to create stories that can truly move audiences. He has expressed skepticism about the idea that AI can write a winning screenplay, saying that "you have to be human to write a story that touches your heart."

Cameron also addressed concerns about copyright and the use of data to train AI models. He suggested that human artists themselves are, in a sense, models, as they learn and are inspired by the works of others. Therefore, AI should be seen as a tool that enhances human creativity rather than replacing it.

Cameron’s comments come at a time when Hollywood faces significant financial challenges, with declining budgets and disappointing box office returns. The adoption of AI in production processes could be a solution to maintaining the economic sustainability of the film industry, provided it is used to enhance, rather than replace, human talent.

Cameron also raised broader concerns about the use of AI, particularly its potential “militarization.” He warned that the uncontrolled development of AI could lead to a nuclear-like arms race, with unpredictable consequences for humanity. He recalled that already in 1984, with the film "Terminator", he had launched a warning about the dangers of an AI out of control. 

James Cameron sees in AI an opportunity to improve efficiency and creativity in the film industry, provided that it is used with discernment and responsibility, always keeping the irreplaceable value of human ingenuity at the center.