Amazon Tests AI Buying Agent That Facilitates Third-Party Shopping Directly from App | Best generative ai course free | Generative ai use cases pdf | | Turtles AI

Amazon is testing “Shop for Me,” a feature that lets users purchase products from third-party sites directly through the Amazon Shopping app. The service uses artificial intelligence to automate the checkout process, securely entering payment and shipping information. Currently in testing with a limited number of users in the United States, “Shop for Me” could significantly expand Amazon’s e-commerce reach.

Key Points:

• AI Shopping Integration: Amazon is introducing “Shop for Me,” an AI-powered feature that enables third-party shopping through its app.
• Checkout Automation: AI automatically fills in user information to complete orders without leaving the Amazon app.
• Collaboration with Anthropic: The feature is powered by Anthropic’s Amazon Nova and Claude models.
• Limited Testing: Currently available to a select group of iOS and Android users in the United States.

Amazon recently announced that it is testing a new feature called “Shop for Me” within its Amazon Shopping app. This innovation allows users to find and purchase products not directly on Amazon, but available on third-party websites, without having to leave the app. When a product is not available on Amazon, the feature presents users with options from other online retailers. Once the desired item is selected, the user can request to purchase it directly through the app. Behind the scenes, the AI-powered purchasing agent visits the third-party site, selects the product, and automatically fills in the user’s information, including name, shipping address, and payment details, to complete the purchase. Amazon ensures that this happens securely through the use of encryption, protecting sensitive user information. “Shop for Me” is powered by Anthropic’s Amazon Nova and Claude AI models. Amazon’s recently unveiled Nova Act is an AI agent that can autonomously navigate the web to perform specific tasks. Shop for Me is currently being tested with a limited number of iOS and Android users in the United States, with plans to expand to more users and brands in the future. Third-party sellers have the option to opt out of this program. It is important to note that while Amazon facilitates the transaction, customer service and returns remain the responsibility of the original seller. This move puts Amazon in step with other technology companies, such as OpenAI, Google, and Perplexity, who have introduced AI-powered shopping agents that can autonomously navigate websites to assist users with purchases. However, relying on an AI agent to handle sensitive information and complete purchases raises questions about the security and reliability of the system. Previous experiences with AI-powered shopping agents have shown lengthy processing times and potential errors in the process.

Amazon will need to demonstrate the effectiveness and security of Shop for Me to earn users’ trust.