Unilever, General Motors, Mercedes and others use Nvidia Omniverse for Digital Twins and Physical AI development | Dalle 2 | Starryai | Dall-e github | Turtles AI

Unilever redefines product imaging through the use of digital twins and AI, leveraging the NVIDIA Omniverse platform to produce high-quality content in less time and at optimized costs. The adoption of this technology ensures greater efficiency and visual consistency, enabling smooth management of workflows and increasing the impact of the brand in the global market.

Key points:

• Using NVIDIA Omniverse to create realistic digital twins.
• Reducing costs by 50% and doubling the speed of image production.
• Improving visual consistency and integrating into marketing processes.
• Implementing the technology across multiple industries to optimize production and data management.

Unilever has adopted an innovative approach to product imaging, incorporating advanced technologies to meet the growing need for dynamic and consistent content. The integration of NVIDIA Omniverse enables the creation of highly detailed and true-to-life digital twins, simplifying the image generation process with a 50% reduction in costs and a 2x faster production time compared to traditional methods. This methodology ensures a uniform visual identity for all products, optimizing the distribution of content across multiple channels, from digital to retail.

The adoption of open formats such as Open Universal Scene Description (USD) allows for high compatibility between the different systems used by Unilever, ensuring effective integration with partners and suppliers. Each digital twin includes all product variants, labels, packaging and linguistic adaptations in a single file, creating a single point of reference for the entire lifecycle of the visual content. Thanks to this strategy, the image creation workflow goes from an average of five separate steps to a single unified procedure, improving efficiency and accuracy.

This innovation has already produced tangible results: in Thailand, TRESemmé reduced content production costs by 87%, doubled creation speed, and increased purchase intent by 5%. Beauty & Wellbeing, a division of Unilever that includes brands such as Dove, Vaseline, and Clear, recorded a 55% savings and a 65% improvement in processing speed, while also achieving a doubling of the click rate and an increase in user attention span.

In parallel, NVIDIA has expanded its Omniverse ecosystem, enabling the integration of this technology in industrial and manufacturing sectors. Large companies such as Foxconn, General Motors, Hyundai Motor Group, Mercedes-Benz, and Pegatron are implementing Omniverse to optimize production, test industrial robots, and simulate complex scenarios. The introduction of projects such as Mega, a blueprint for managing multi-robot fleets in industrial digital twins, is accelerating the automation and improvement of logistics and production operations. Companies such as Schaeffler and Accenture are using it to test material handling robots, while Hyundai Motor Group is simulating the behavior of Boston Dynamics’ Atlas robots on assembly lines. Mercedes-Benz is using this technology to optimize the integration of Apptronik’s Apollo humanoid robots into production processes.

The electronics industry is no exception: Pegatron is using Omniverse to develop advanced video analytics agents, improving factory operations and workplace safety. Foxconn is implementing simulation models to optimize production management with the NVIDIA Blackwell platform.

Omniverse is also extending to supply chain management, with companies such as KION Group, Dematic, and Accenture integrating it to develop advanced automation systems. SAP is enabling its customers to create virtual environments for warehouse management, while idealworks is using it to optimize robotic fleets. The data center industry is benefiting from the creation of digital twins to improve design, cooling and energy efficiency: Cadence Reality Digital Twin Platform and Schneider Electric have already begun integrating their simulation solutions with Omniverse.

With over 500 AI applications deployed across the company, Unilever demonstrates how technology can simplify content production and drive marketing innovation. The goal is to optimize creative teams’ time, allowing them to focus on branding and storytelling strategies that strengthen the connection with consumers. The new system allows them to respond to market needs with precise and immediate visual production, with a direct impact on commercial strategies and product desirability.

Through Omniverse, NVIDIA is revolutionizing the management of physical and digital data, enabling unprecedented integration between simulation, automation and AI across multiple industries.

The digitalization of workflows is now a consolidated reality, with growth potential that continues to expand thanks to the synergy between major technology and manufacturing companies.