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Adobe Expects Moderate Revenue Growth, Focusing on AI Innovation
Despite Firefly’s integration into applications such as Photoshop and Premiere, the quarter’s financial forecast is below expectations, raising doubts among investors
Isabella V13 March 2025

 

Adobe forecast current-quarter revenue of $5.77 billion to $5.82 billion, in line with Wall Street expectations. Despite integrating Firefly generative AI into applications such as Photoshop and Premiere, shares fell 3% in post-market trading.

Key Points:

  • Financial Outlook: Quarterly revenue expected to be between $5.77 billion and $5.82 billion; EPS expected to be between $4.95 and $5.00.
  • AI Integration: Adobe’s generative AI model Firefly has been integrated into Photoshop and Premiere to enhance creative capabilities.
  • Stock Performance: Adobe shares fell 3% in post-market trading, down 24% over the past 12 months.
  • Going Forward: Adobe plans to double its annual recurring AI revenue by the end of its fiscal year, targeting $250 million.

In its most recent fiscal quarter, Adobe reported revenue of $5.71 billion, beating Wall Street forecasts. Its Digital Media unit saw sales rise 11% to $4.23 billion. Despite these strong results, the company’s forecast for the current quarter was considered tepid, raising concerns among investors about AI monetization and competition in the industry.

Adobe Chief Financial Officer Dan Durn expressed confidence in the company’s strategy, highlighting its goal of doubling annual recurring revenue (ARR) from AI products by the end of the fiscal year to $250 million. Despite the excitement about AI, Adobe shares have fallen 23% over the past year, while the S&P 500 has risen 8%, raising questions about the company’s ability to fully capitalize on the AI ​​opportunity.

To address concerns about AI use and creator rights, Adobe ensures that Firefly is trained using only licensed, public domain content, avoiding copyrighted materials without permission. The company implements safeguards to prevent misuse and supports initiatives such as the Content Authenticity Initiative to promote transparency in digital content. 

Despite positive financial results and innovation through AI integration, Adobe faces challenges related to increasing competition and investor expectations regarding the monetization of its AI-based products.

Next week, Adobe will host an investor event, where it will provide additional details on its AI strategy and long-term financial outlook.

Despite Adobe’s efforts to integrate generative AI into its core products, its growth outlook and stock performance remain impacted by challenges in the current competitive market.