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Video AI lenses for Snapchat by Snap inc: AI + AR
Initially available with three animated lenses, these new features enrich users’ videos with creative AI-generated effects
Isabella V13 March 2025

 

Snapchat recently introduced “AI Video Lenses,” a new feature that uses AI to infuse user videos with custom animations. This innovation is currently exclusive to premium Snapchat+ Platinum subscribers.

Key Points:

  • New AI Video Lenses: Snapchat introduces lenses that integrate AI-generated animations into users’ videos.
  • Exclusive access: Only available to Snapchat+ Platinum subscribers.
  • Weekly updates: Snap plans to release new AI lenses every week.
  • Subscription cost: The Snapchat+ Platinum plan offers an ad-free experience for $15.99 per month.


The first three lenses available include “Raccoon” and “Fox,” which animate raccoons and foxes interacting with the user, and “Spring Flowers,” which adds a zoom-out effect of spring flowers. To use these lenses, users can select them from the lens carousel, capture a video with the front or back camera, and wait for the system to generate the animation, which will be automatically saved to “Memories.”

Snapchat has a long history of introducing advanced augmented reality and AI tools directly to its community. The implementation of AI video lenses is another step in that direction, giving users cutting-edge creative tools.

The recently rebranded Snapchat+ Platinum plan offers subscribers an ad-free experience across Snaps, Stories, and Lenses for $15.99 per month. This strategy aims to expand on the success of Snapchat+, which currently has 14 million subscribers, by offering a more exclusive premium option.

In addition to AI video lenses, Snapchat has introduced other AI-powered features. For example, the “My Selfie” feature allows subscribers to apply AI-powered edits to Snaps saved to Memories, adding captions and creative lenses. Additionally, Snap has developed an AI model that can transform a user’s background and clothing in real time, demonstrating its commitment to providing innovative tools to its community.

With the introduction of AI video lenses and other AI-powered features, Snapchat continues to position itself as a cutting-edge platform, offering users creative and personalized tools to enrich their experience.