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The AI.com domain now redirects to DeepSeek, marking a new chapter in its history of strategic assignments. From its acquisition by OpenAI in 2023 to its current transition to DeepSeek in 2024, the domain has been a crucial asset for the AI industry, with branding and positioning implications.

Key points:

• Change of destination: AI.com now addresses the DeepSeek chatbot, after being associated with OpenAI and x.AI.
• Strategic value: The domain was used as leverage for visibility and traffic in the AI industry.
• Growth of DeepSeek: The V3 model quickly gained popularity, even surpassing ChatGPT in terms of active users.
• Price increase: As demand soared, DeepSeek updated API prices while still remaining cheaper than competitors.

The AI.com domain, a symbol of innovation in AI, recently underwent a new change of destination, now redirecting users to DeepSeek’s official website. The move represents yet another step in a sequence of realignments that have seen the domain associated first with OpenAI’s ChatGPT and later with Elon Musk’s x.AI. Sam Altman’s acquisition of AI.com in 2023 for $11 million had strengthened the link between the domain and the OpenAI ecosystem, but by August of that year, the redirection had moved to x.AI, sparking speculation about a possible divestiture. With the advent of competing models such as Google Gemini and Grok, AI.com became the subject of strategic speculation, reflecting the key role of domains in the tech industry. The move to DeepSeek on Feb. 10, 2024, coincides with the rise of the Chinese startup, which has seen a surge in popularity thanks to its advanced AI models. Hangzhou-based DeepSeek launched the V3 model in December and the R1 reasoning model in January, quickly gaining industry attention. Its chatbot reached 21 million daily active users in just a few weeks, surpassing ChatGPT’s initial growth figures. At the same time, the company updated its API pricing structure, raising the cost of input to $0.27 per million tokens and the cost of output to $1.1 per million tokens, marking an increase over previous promotional rates. Despite the increase, DeepSeek continues to offer more competitive pricing than market leaders OpenAI and Anthropic. The model’s success has prompted giants such as Tencent, Baidu, Huawei, and Alibaba to implement DeepSeek on their own platforms, amplifying its spread.

The affiliation with AI.com confirms the centrality of short, recognizable domains as branding and traffic tools that are important for establishing a foothold in an evolving market.