Apple Improves Siri and AI: New Strategies to Challenge ChatGPT and Gemini | Large language model rankings | Chatgpt as a large language model i cannot | Large language models tutorial pdf | Turtles AI

Apple intensifies efforts on AI to compete with ChatGPT and Gemini. Kim Vorrath will lead the revamp of Siri and Apple Intelligence, focusing on custom models and strategic technology improvements.

Key points:

• Apple aims to close the gap with ChatGPT and Gemini in AI.
• Kim Vorrath takes a key role in revamping Siri and Apple Intelligence systems.
• Critical issues found in Apple’s current “Notification Summary” feature.
• Custom AI models could debut at upcoming WWDC.

Apple is embarking on a renewal strategy to position Siri and Apple Intelligence at the top of the AI market, in response to growing competition with advanced platforms such as ChatGPT and Gemini, which have also already found their way onto Apple devices. Although AI initiatives have been a major selling point for the launch of the iPhone 16, the Cupertino-based company has not yet been able to achieve its desired goals, fueling criticism and doubts about the effectiveness of its technology solutions. One of the most talked-about features, the “Notification Summary,” has often been the subject of controversy for its tendency to create inconsistent or distorted narratives, a problem that risks undermining user trust.

To address these challenges, Apple has decided to make significant changes in leadership, appointing Kim Vorrath to lead the revitalization of Siri and AI technologies. Vorrath, known for her organizational skills and expertise in managing engineering teams, will be tasked with restructuring internal processes, improving workflows, and accelerating the development of more sophisticated algorithms. This change reflects Apple’s increasing focus on AI, which is considered a strategic priority even over the Vision Pro, the AR/VR device that has captured the market’s attention.

Meanwhile, competitors are advancing with increasingly competitive offerings. Samsung, for example, recently unveiled its Galaxy S25 range, equipped with advanced features such as “Brief Now,” which offer concrete use cases valued by users. Apple, while introducing similar interpretations, is still far from excellence and must overcome operational issues that affect the user experience. The new team, under Vorrath’s leadership, will also work on custom AI models, which could be announced at WWDC, Apple’s celebrated annual developer event.

The challenge is an important one for Apple, which aims to reaffirm its role as a leader in technological innovation and regain the trust of users by ensuring greater competitiveness in the rapidly evolving AI landscape.