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Google Cloud and Mercedes-Benz: Automotive AI Agent is born to improve the in-car experience
Google Cloud and Mercedes-Benz Collaborate to Bring New Interactive Vehicle Experiences Through Generative AI
Isabella V13 January 2025

 

Google Cloud launches Automotive AI Agent, an advanced generative AI solution designed to transform human-machine interaction in vehicles. Mercedes-Benz will be the first to integrate this innovative technology into its MBUX virtual assistant, expanding the possibilities for natural dialogue and personalization of the user experience.

Key points:

  • AI Innovation: Automotive AI Agent leverages Gemini and Vertex AI to deliver advanced and intuitive in-car assistants.
  • Multilingual Support: Technology enables seamless conversations and contextual responses in multiple languages.
  • MBUX Integration: Mercedes-Benz will use AI to enhance the Virtual Assistant with advanced features.
  • Real-time Information: Updated data from Google Maps Platform for points of interest, traffic and more.

The Automotive AI Agent, developed by Google Cloud with the support of the Gemini machine learning platform and Vertex AI, represents a new frontier for car manufacturers that want to offer personalized and interactive in-car experiences. This solution goes beyond the traditional limitations of standard voice commands, thanks to the ability to handle multimodal reasoning and complex dialogues. Users will be able to ask simple questions such as "Where can I find a good Italian restaurant near me?" and elaborate with subsequent requests, for example "What is the most recommended dish?" or "What reviews have you received?". Google’s technology enables advanced understanding of the context, ensuring precise responses and linguistic naturalness that adapts to human language.

Mercedes-Benz is a pioneer in adopting this solution within its MBUX Virtual Assistant platform, already recognized for its technological innovation. The new generation of vehicles, such as the Mercedes-Benz CLA, will benefit from an enhanced assistant capable of drawing on constantly updated information via Google Maps Platform. This includes details on places of interest, real-time traffic conditions and much more, making driving more informed and enjoyable for drivers and passengers. The ability of Automotive AI Agent to remember the context of previous conversations offers a seamless interaction: the user will be able to stop a request and resume it later without having to start from scratch. In addition, multilingual support ensures the global accessibility of the system, essential for the needs of an international clientele.

Automotive AI Agent is not just a voice assistant, but an advanced dialogue platform, designed to respond to the requests of modern drivers. This project marks a further step towards the full integration of AI in mobility, demonstrating how technology can redefine the in-car experience and create new opportunities for automakers.

A visionary collaboration that redefines the future of digital assistance on board.