YouTube Develops Tools to Protect Celebrities and Creators from AI Use | New movies to stream on Netflix | Hot young actresses under 20 | Movies to watch TV | Turtles AI

YouTube will work with CAA to test a tool intended to detect AI-generated content that exploits the image of celebrities and creators, protecting their rights on the platform.

Key points:

• New tool to identify AI likenesses on YouTube.
• Collaboration with the Creative Artists Agency (CAA).
• Initial availability for high-profile celebrities and athletes.
• Future extension to creators and creative professionals.

YouTube has announced the introduction of a new feature intended to support celebrities, athletes and creators in protecting their image against misuse by generative AI. The platform is developing an innovative tool that, starting next year, will be tested to enable the detection of content created through AI that reproduces the image of public figures without permission. This initiative is another step in the company’s efforts to protect the rights of its users and offer advanced monitoring tools. The first phase of experimentation will target prominent celebrities, including prestigious award-winning actors and top athletes from competitions such as the NBA and NFL. Later, the project will expand to include YouTube’s leading creators, as well as other creative professionals and strategic partners. The collaboration with the Creative Artists Agency (CAA), a global leader in talent representation, underscores YouTube’s desire to offer solutions that address the specific needs of public figures exposed to technological abuse. In parallel, YouTube has implemented new features that allow content creators to specify whether they authorize the use of their works by external AI companies for model training. These measures, which aim to create a safer and more transparent ecosystem, reflect a growing commitment to addressing the ethical and legal challenges posed by generative AI, a rapidly expanding and increasingly relevant phenomenon.

YouTube’s initiative comes amid a transformative digital landscape, signaling the company’s intention to actively collaborate with practitioners to ensure responsible use of emerging technologies.