Marey, the ethically trained AI video model, is set to transform Hollywood | Dall-e mini website | How to use dalle 3 in chat gpt | How to use dalle 3 | Turtles AI

A generative AI platform, “Marey,” based on ethical data and designed for Hollywood, will be launched in 2025. Developed by Asteria Film and Moonvalley, it offers a legal and creative solution for directors and producers.

Key points:

• Ethical and legal model: Marey uses only licensed or specially produced data, avoiding data scraping.
• Collaboration of excellence: The project combines the expertise of Asteria Film and Moonvalley, a leading startup in generative AI.
• Innovation for Hollywood: Designed for creative workflows, it meets the specific needs of studios and filmmakers.
• Focus on creative control: Marey aims to offer accuracy and flexibility comparable to a real production set.

Marey, the generative AI model developed by Asteria Film and Moonvalley, represents an ethical and technologically advanced alternative for film production. Scheduled for launch in early 2025, the model aims to take Hollywood by storm through a totally innovative approach to using data for training. Unlike many artificial intelligence platforms that use data available online, which is often copyrighted, Marey is distinguished by its rigorous use of licensed or purpose-built datasets. Moonvalley has negotiated multi-year contracts with data providers and produced specific content to fill any gaps, working closely with Asteria’s production team.
Named after film pioneer Étienne-Jules Marey, the project is a “clean” model designed to address the legal and ethical challenges that plague current AI technologies. OpenAI, for example, recently admitted the difficulties of avoiding copyrighted material in its model training processes. Other players in the field, such as Meta and Runway, use publicly available data or combine licensing with data scraping, exposing themselves to legal risks and ethical criticism. Against a backdrop of increasing attention to generative AI, Hollywood productions are looking for secure tools that respect intellectual property, as evidenced by recent collaborations between studios and technology companies.
Marey will initially be used in Asteria Film’s creative workflows for animation, film and television, but the two companies plan to offer it as an enterprise software solution as well. Features will include text-video, image-video and custom template generation, as well as granular creative control. Naeem Talukdar, CEO of Moonvalley, stressed the importance of offering users an experience comparable to a real set, with control over parameters such as lighting, composition and camera movements.
Asteria Film and Moonvalley, which share ownership and control of the model, are already engaging with major film studios to customize Marey to specific needs. This initiative follows Asteria’s acquisition of AI studio Late Night Labs and Moonvalley’s recent funding round of $70 million. With a team composed of experts from leading companies such as DeepMind and Microsoft, Moonvalley ranks among the pioneers of generative AI in the creative industry.
In the competitive video AI landscape, with the likes of Adobe, Google, and Meta, Marey aims to stand out as the most reliable and innovative solution for Hollywood.

The success of this initiative could redefine the standards of AI use in the film industry, offering a powerful yet creator-friendly tool.