Discover Your Favorite Content on Prime Video with the New AI Topics Feature | Generative ai certification microsoft azure | Free generative ai text to image | Career essentials in generative ai by microsoft and linkedin certificate | Turtles AI

Discover Your Favorite Content on Prime Video with the New AI Topics Feature
A New Discovery Experience: Prime Video AI Transforms Content Search with Personalized Thematic Suggestions
Isabella V14 December 2024

 

Prime Video introduces AI Topics, an AI-powered feature that suggests content tailored to users, making it easier to search across a wide range of streaming options available on the platform.

Key Points:

  • Personalized AI: The feature analyzes preferences and viewing history to create targeted recommendations.
  • Thematic navigation: Users can explore content organized by topics such as “gripping sci-fi” or “epic fantasy quests.”
  • Advanced technology: Built with next-generation language models and Amazon Bedrock.
  • Rolling out: Currently in beta for select users in the U.S., with gradual expansion.

Prime Video continues to revolutionize the content discovery experience with the introduction of AI Topics, a new feature that uses AI technology to suggest movies, TV shows and more, based on users’ interests and personal viewing habits. With this innovation, the streaming service aims to streamline the search process, reducing the time spent choosing what to watch and increasing the time spent on entertainment.

Currently available in beta for a limited number of users, AI Topics aims to simplify navigation through Prime Video’s vast offerings. The platform boasts a library that includes original productions from Amazon MGM Studios such as The Lord of the Rings: The Rings of Power, Fallout and The Boys, licensed content such as Dawson’s Creek and exclusive access to live sporting events such as Thursday Night Football. All this is in addition to the programs available through additional subscriptions, including Apple TV+, Max and Crunchyroll, as well as hundreds of free, ad-supported channels.

The new feature organizes the vast catalog of content into personalized thematic groupings, with catchy and intuitive titles, such as “must-see romantic comedies” or “adrenaline-pumping thrillers.” Users can access curated topics directly from the homepage, exploring them with a simple click. Once users choose a theme, the feature displays an assortment of movies, series, and even linear channels that align with their selection. For those who want to expand their options even further, AI suggests related topics, making discovery a continuous and seamless experience.

The technology behind AI Topics is based on large language models (LLMs) and the Amazon Bedrock service, a solution from Amazon Web Services for developing generative AI applications. This infrastructure allows for the analysis of thousands of pieces of content and organizing them into meaningful categories, personalized for each user. In addition to selecting the most relevant content, the AI ​​creates engaging thematic titles and identifies related topics, ensuring a rich and dynamic experience.

AI Topics is currently available to select users through devices such as Fire TV in the United States. To access the feature, simply scroll down on the Prime Video homepage, where curated topics appear prominently. Alternatively, you can select “Explore More Topics” to access new thematic collections and further expand your options.

With this advanced technological solution, Prime Video aims to consolidate itself as a reference destination for entertainment, offering a highly personalized and seamless viewing experience.

The AI ​​Topics feature represents another step forward in creating tools that allow users to easily discover new content without wasting time searching.