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Reddit Answers: The New Frontier of AI-Powered Search
An innovative feature to summarize community conversations, between technological opportunities and user skepticism
Isabella V10 December 2024

 


Reddit launches Answers, an AI-based search function that synthesizes content from the platform to answer users’ questions. This tool, currently in the testing phase, aims to improve the search experience on Reddit and compete with similar solutions offered by other companies.

Key points:

  • Answers uses AI to summarize discussions and comments on Reddit, offering concise answers with links to relevant content.
  • The project focuses exclusively on Reddit’s internal content, distinguishing itself from traditional search engines.
  • The feature is currently accessible only to some users in the United States and will be gradually expanded to other languages and regions.
  • Despite its promises, the feature has sparked skepticism among users, who fear inaccurate answers and corporate priorities over those of users.

 

Reddit recently unveiled Answers, a new AI-based search feature intended to transform the way users find information on the platform. Answers uses an AI model to analyze and synthesize the wide range of discussions and comments on Reddit, offering concise answers to users’ questions and including links to relevant posts and communities. Unlike generic AI tools, this feature is limited to internal site content, aiming to enhance the uniqueness of the platform over external search engines such as Google or OpenAI.

The feature, currently in beta testing, is available to a small number of English-speaking users in the United States. Reddit has confirmed that once this initial phase is completed, access will be expanded to new languages and regions. However, the technical specifics of Answers remain unclear: the only example provided by the platform shows a search related to sleep advice, with a GIF illustrating an interface similar to AI results generated by Google. Users with access to the beta can interact with this feature either through the website or on the iOS app; an Android version has not yet been announced.

This development is another step in Reddit’s strategy to integrate AI to improve the quality of its services. Back in 2024, the company signed multimillion-dollar deals with tech giants such as Google and OpenAI, giving them access to Reddit’s data for training AI models. However, Answers is described as an internally developed system, independent of these partnerships. Reddit has recently seen a significant increase in revenue, attributed in part precisely to its investment in AI, and plans further language model integrations in the coming years to enhance the capabilities of its search engine.

Despite the corporate enthusiasm, the community response has been more cautious. Many users expressed concerns about the possibility that AI could produce inaccurate summaries or draw misleading conclusions. Others feared that sarcastic responses or unserious content could become predominant in the results, recalling past episodes in which the community deliberately manipulated information for fun or protest. One striking example dates back to 2024, when London users posted fake restaurant reviews to confuse tourists and boycott AI systems.

Reddit claims that Answers will not replace the existing search function, but will complement it to provide a richer and more relevant experience. However, many users remain skeptical, interpreting this initiative as a move to please investors rather than authentically improve the user experience. With a promise to expand Answers to a wider audience in the coming months, Reddit faces the challenge of balancing technological innovation with the expectations of its community.

With this launch, Reddit reaffirms its strategy of focusing on AI as a key element for its future growth, an area that represents both a great opportunity and a potential source of controversy.