Perplexity Bets on Hardware: Affordable AI Device Coming Soon | Gpu hardware laptop | Cpu hardware list and their functions | Hardware components of computer | Turtles AI
Perplexity, an AI search engine, has announced its interest in entering the hardware space with a low-cost device to answer voice queries. Despite the risks, many AI startups are exploring this avenue, with mixed results.
Key Points:
- Perplexity wants to develop a low-cost hardware device under $50.
- The project was launched with a social media post, and quickly attracted interest from users.
- AI startups are increasingly investing in hardware devices, but successes are rare.
- Despite the high capital, entering the hardware market remains a complex challenge.
Perplexity, a well-known AI-based search engine, is considering entering the hardware sector with the intention of developing a low-cost device, priced under $50, designed to reliably answer voice queries. The proposal was announced by Aravind Srinivas, founder and CEO of Perplexity, in a post on X (formerly Twitter), in which the entrepreneur issued a sort of challenge to the public: if his post collected at least 5,000 "likes", the company would continue with the development of this product. As soon as the goal was reached, Srinivas confirmed his willingness to build the device, commenting enthusiastically on the public response.
This move marks a growing trend in the landscape of AI startups, which are increasingly focusing on hardware as a potential key to innovation and prestige. Many industry leaders, such as the Midjourney image generator, have gone down the hardware route, creating dedicated teams, while Sam Altman, CEO of OpenAI, recently announced a collaboration with Jony Ive, former Apple design chief, on an ambitious AI hardware project. The motivation behind these initiatives lies in the belief that new devices, specifically designed to interact with AI, can open the door to new and revolutionary ways of using them, capable of radically changing our approach to technology.
However, the road to success in the hardware field is not easy. Despite the enthusiasm that accompanies these initiatives, the reality tells us that many AI hardware projects have encountered difficulties, sometimes ending in real commercial failures. A emblematic example is that of Humane, a startup that created the Ai Pin, a futuristic wearable device that was supposed to replace the smartphone. Despite the promises, poor reviews, disappointing sales, and a series of security issues forced the company to recall the product, with the startup itself then looking for buyers to continue operating.
Even Rabbit, despite being one of the most well-known and appreciated AI devices in recent years, has had to face difficulties. Although it has sold around 130,000 units of its R1, problems with the release of some promised features before the launch have undermined user confidence. In addition, the availability of the devices at discounted prices on platforms such as eBay shows how difficult hardware can be to sustain in the long term.
In the case of Perplexity, the situation is complicated by the fact that the company, despite having solid capital at its disposal – it is said to have a financing close to 500 million dollars – will have to face enormous challenges. The hardware market is notoriously complex and requires a lot of preparation in terms of design, production and distribution. Despite its resources, it’s hard to predict whether Perplexity can replicate its success in the software space, where its offerings are already well-regarded. Startups that have taken similar paths have often encountered unexpected obstacles, and the road ahead will be full of unknowns.
Perplexity’s entry into the hardware market could be a significant step for the future of AI technologies, but past experience suggests that any move requires meticulous planning and solid execution to avoid the mistakes of those who came before. The challenge is on.