Prime Video: AI at the Service of the Streaming Experience | Microsoft generative ai tools list | Best microsoft generative ai tools | What are foundation models in generative ai | Turtles AI

Prime Video is using AI to enhance the streaming experience, with advanced features ranging from personalized recommendations and dialogue rendering to intelligent recaps and real-time sports insights. AI makes content consumption more seamless, accessible and engaging.

Key Points:

• Dialogue Boost improves dialogue comprehension.
• Audio descriptions expand accessibility for the blind and visually impaired.
• Personalized recommendations with generative AI for tailored selection.
• X-Ray Recaps provides spoiler-free summaries to keep you up to speed on your programs.

Prime Video is transforming the streaming experience with the help of AI, improving several aspects that make watching more accessible, interesting and engaging for users. Among the most notable innovations is "Dialogue Boost", a feature that addresses one of the most common problems for those who watch TV or film content: the difficulty in understanding dialogue due to excessively invasive sound effects or background music. This tool uses AI to analyze the audio of the content in real time and identify where speech may be difficult to hear, optimizing the sound rendering to ensure better understanding. With the ability to activate it directly from the audio and subtitles menu, "Dialogue Boost" is available in several languages, including Italian, without the need for additional devices. Another important development is the integration of AI to expand accessibility through audio descriptions, which provide detailed narration on the visual aspects of the content. In particular, the use of AI helps to quickly fill in gaps in dialogue, enabling the increasingly widespread availability of audio description tracks for blind and visually impaired customers.

Personalized recommendations are another area where AI is making a difference. Thanks to "Amazon Bedrock", a service operated by Amazon Web Services (AWS), Prime Video is able to refine recommendations, going beyond simple genre tastes. The new AI technology is able to analyze the narrative traits, themes and structures of favorite shows, suggesting content that more faithfully reflects users’ specific preferences, creating even more targeted viewing experiences. With the introduction of collections such as "Made for You", users can easily discover new content that matches their interests, saving time in browsing.

Another notable innovation is "X-Ray Recaps", which offers detailed and spoiler-free summaries, automatically generated thanks to AI. This feature is especially useful for those who need a quick refresher, such as after a long break from watching or when they miss an episode. X-Ray Recaps creates short summaries of the main plot points, focusing on key events, characters and narrative developments, dynamically adapting to the point at which the user is watching the content. This means that you can get a quick update even while watching the current episode, without having to interrupt the experience and without the risk of encountering spoilers.

Finally, Prime Video is also pushing the use of AI in the world of live sports. The integration of "Prime Insights" and other analytical features allows you to enrich the viewing of sporting events with real-time information, such as player monitoring and predictions on the developments of the match. In particular, for events such as "Thursday Night Football", useful data on players and game situations is offered, such as "Defensive Alerts", which identify the key moments in advance, improving the viewing experience and engaging fans even more.

With these and other innovations, Prime Video is solidifying its leadership role in using AI to optimize the streaming experience, making it more personalized, accessible and engaging for everyone.