Clara Shih Leads Meta’s New AI for Enterprise Team | Facebook | Meta Comune | Meta AI APK | Turtles AI

Clara Shih, former CEO of AI at Salesforce, has been appointed by Meta to lead a new division focused on AI for Enterprise. This group will aim to develop advanced AI tools, using Llama models, to support businesses operating on Instagram, Facebook, and WhatsApp.

Key Points:

• Clara Shih is leaving Salesforce for Meta, where she will lead the new Business AI group. 
• The goal is to develop AI tools for companies that advertise on Meta platforms. 
• Meta uses AI Llama to improve its advertising offerings. 
• The new division could revolutionize content creation and AI-generated ads for businesses.

Meta recently announced the appointment of Clara Shih, a former CEO of Salesforce with a long history in the AI ​​sector, as the new leader of its Business AI group. This move marks an important step for Mark Zuckerberg’s company, which is looking to expand its AI ecosystem by integrating advanced tools to support businesses that use its social platforms, such as Instagram, Facebook and WhatsApp. Shih, who has significantly contributed to the growth of AI solutions at Salesforce, will now focus on developing a new set of tools to enable businesses to make the most of AI, aiming to make these technologies accessible and useful in a simple and direct way.

Shih’s vision for this new initiative is to democratize the use of AI, making the advanced technology available to every business, regardless of its size, to improve their operations and future potential in the digital age. The Business AI group, in fact, will focus on creating solutions that use Meta’s language models, such as Llama, to improve advertising features, simplifying the creation of AI-generated content, with a particular focus on ads. These tools could reduce operating costs for companies and open up new possibilities to optimize the effectiveness of advertising campaigns, using AI to automatically generate targeted and personalized content.

Meta’s business model in this area is different from other players in the sector, such as OpenAI or Google, as Zuckerberg’s company does not intend to directly sell subscriptions for access to AI-based chatbots. Instead, Meta is focusing on an approach based on improving its platforms, including advanced AI solutions to enhance user experience and corporate advertising. The idea is that the introduction of innovative AI tools, such as automatic generation of advertising content, could encourage companies to increase advertising spending on its apps, Meta’s main source of revenue.

Shih’s appointment also marks a transition for Salesforce, whose AI has not been as successful as hoped. Although the company’s AI platform, Agentforce, responded to the growing needs in the industry, Salesforce has recently struggled financially, with its stock price falling, as the company was perceived to be losing ground in the AI ​​space to competitors like Microsoft. Salesforce subsequently had to rethink its strategy to focus more intensely on AI, but Shih’s departure marks a turning point, paving the way for a new chapter for the manager at Meta.

This change represents a major opportunity for Shih to relaunch, especially considering that in 2009 she wrote a book called “The Facebook Era,” which already foreshadowed a long-standing interest and vision for the future of social platforms and their evolution.

Her move to Meta could not only expand the possibilities for applying AI in business, but also mark a new era of innovation for the company.