Apple Integrate Chatgpt in iOS 18.2: direct access to Chatgpt Plus in the Settings section | ChatGPT login | ChatGPT OpenAI | OpenAI ChatGPT | Turtles AI

Apple is integrating OpenAI chatgpt in iOS 18.2, scheduled for December, offering direct access to Chatgpt Plus via the device settings. The agreement between the two companies could encourage the acquisition of new subscribers, but the division of revenues and the effectiveness of the integration still remain open issues.

Key points:

• Integration of chatgpt in iOS 18.2 with access to Chatgpt Plus
• Chatgpt Plus subscription option directly in the Settings app
• Apple does not pay Openai, but offers visibility to attract new subscribers
• Risk of an increase in costs for OpenAI, but also an opportunity for growth

With the arrival of iOS 18.2, scheduled for December, Apple intends to enhance the skills of Siri and other vocal features thanks to the integration of the language models of OpenAI, including chatgpt. The most relevant novelty concerns the introduction of a direct path for the chatgpt plus subscription, which will be accessible directly from the settings of the device. With this move, Apple users will have the opportunity to enroll in the Premium Plan of OpenAI, which offers significant advantages compared to the free version, such as access to the most advanced models, a greater quantity of images generated with Dall-E and Vocal Functions enhanced. The plan, which costs $ 20 a month, aims to attract an increasing number of users, a fundamental source of revenue for OpenAI, especially considering the limitations of the free version of Chatgpt, which includes a reduced number of advanced messages and functions.

However, the agreement between Apple and OpenAI does not seem to be exclusive, and the financial implications of this collaboration remain in part uncertain. According to what reported, Apple is not paying OpenAI for integration, but is offering visibility. In other words, the Cupertino company hopes that the chatgpt exposure to millions of Apple users pushes a significant number of these to subscribe to Chatgpt Plus. For OpenAI, this represents a double opportunity: expand its base of premium users and earn Visibility thanks to the partnership with one of the most influential brands in the world. However, Sam Altman’s company will also face the risk of an increase in operating costs, in particular due to the possible increase in the use of the free version, which, if not converted into season tickets, could be economically disadvantageous.

It is not yet clear whether Apple will benefit economic benefit directly from the revenues generated by the enrollments in Chatgpt Plus through its devices. The possibility that Cupertino takes a percentage on each subscription, or if instead he will mainly exploit the increase in the sales of devices thanks to the greater integration of the AI, remains an open question. Apple has declared that, in addition to OpenAI, it also intends to integrate other Diai models in its platforms, including those of Google, such as Gemini, suggesting an opening strategy towards multiple developers of AI. This approach reflects the intention of Apple not to exclude other competitors, despite having chosen to focus on OpenAI for the first step of its evolution in terms of AI.

The context in which this collaboration is inserted is complex: OpenAI is going through a fundraising period, with a 6.6 billion dollar round that should have seen the participation of Apple, but which saw Cupertino retire at the last moment. This movement took place immediately after the sudden departure of the Chief Technology Officer of Openai, Mira Murati, a fact that may have influenced the decision. Despite this, the agreement between Apple and OpenAI continues to be one of the most observed partnerships in the technology sector, especially at a time when AI is assuming an increasingly central role in the strategies of Big Tech.

Overall, the integration of chatgpt in iOS 18.2 represents an important step in the adoption of AI by Apple, but leaves many open issues both financially and on that of the actual impact on the users’ market and internal dynamics of OpenAI.