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Apple and AR glasses: a future connected to the iPhone
The company evaluates an innovative accessory to enhance the user experience, while the autonomous models remain in the development phase
Isabella V4 November 2024

 

 

Apple is exploring the possibility of launching AR glasses connected to the iPhone to ease the processing burden and improve the user experience. Although a standalone model remains distant, the idea of a content consumption accessory seems to be gaining momentum.

Key points:

  • Apple’s AR glasses could work synergistically with the iPhone.
  • Technology for autonomous glasses still remains in development.
  • Apple aims to simplify the user experience by avoiding clutter.
  • The iPhone could become the centerpiece of Apple’s ecosystem with this new accessory.

In recent times, Apple has expressed increasing interest in launching augmented reality (AR) glasses, but these would be designed to work in tandem with the iPhone. This strategy would reduce the processing load required by the glasses themselves, freeing up resources and enabling a smoother user experience. It is expected that AR glasses could come to market in 2027, although Apple’s plans could change rapidly, as indicated by recent analysis. In particular, one report suggested that the release of a more affordable model of the Apple Vision Pro has been delayed beyond 2025, leaving room for speculation about the release timeline for this new device. Bloomberg’s Mark Gurman, known for his insights regarding Apple’s strategies, confirmed that the company is seriously considering an AR device that would offload some of the computational work onto the iPhone. This approach would not only reinforce the iPhone as the center of its ecosystem, but would also provide a more affordable alternative to the Vision Pro, which currently sells for $3,499. Gurman pointed out that such AR glasses could be configured primarily as a media consumption accessory, presenting a design similar to that offered by brands such as Xreal. Although the prospect of a standalone AR device remains enticing, Tim Cook reiterated that the technological challenges are significant, with particular difficulties in miniaturizing chips to ensure high performance without excessive power consumption. Apple’s aspirations to offer consumers a way to interact with the digital world through smart glasses remain ambitious, but current technical limitations pose open questions about the future of this technology. With competition constantly evolving, it cannot be ruled out that other market players may anticipate Apple in launching similar products, thus ushering in a new category of devices.

The future of augmented reality is therefore an intriguing and ever-changing battleground.