Adobe Firefly launches the video generation to AI | Dall-e image generator | Best free ai image generator app | Image to image generator | Turtles AI

Adobe has presented new video generation features through its Firefly tool, allowing users to experiment with videos created by AI. With the aim of simplifying existing work flows, Firefly stands out for its ability to extend video clips and generate animated and photojournalist content.

Key points:

• Introduction of the video generation in Firefly, available on the Adobe website and in the Beta app of Premiere Pro.
• Generative functionality extends allows you to extend existing video clips, keeping consistency in the movement.
• Adobe aims to create "commercially safe" content, avoiding problematic materials.
• The company invites creatives to see the AI ​​as an opportunity to expand their skills.

Adobe has recently expanded its offer with the launch of video generation functionality within the Firefly platform. This innovation is accessible to users through the official Adobe website and in the Beta Pro Premiere app. Users can now test the ability of Firefly to generate short videos through two models: Text-to-Video and Image-to-Video, Both capable of producing clips up to five seconds. While the site beta is free, performance is expected to be limited as regards the generation speed. The company specified that Firefly was trained to create both animated contents and photojournalist videos, based on the instructions provided by the user. Among the innovative features there is the possibility of generating videos containing text, an aspect that in the past has represented a challenge for AI technologies.

Within Premiere Pro, users can take advantage of the extend generative functionality, designed to extend existing video clips of up to two seconds, keeping the movement of the chamber and the action of the subjects. The background audio will also be extended to harmonize with the video, while not including the reproduction of voices or music to avoid copyright problems. From the demonstrations conducted before the launch, the Generative Extendo showed more effective results than the text generation models based on text and image, proving to be particularly useful for video editor.

In addition, Adobe tried to respond to creatives concerns about the use of AI in their work. The company managers stressed that the main objective is to support professionals in the expansion of their resources and in the creation of variants rather than replacing traditional creative work. Alexandru Costin, vice -president of Adobe for Generative, said that AI tools can increase the demand for personalized content, allowing artists to produce more works without compromising the quality.

To encourage the use of technology, Adobe has decided to compensate photographers and artists for the material sent, which will serve to train the Firefly model. This approach aims to ensure that the resources used are authentic and creative. Despite the introduction of these tools, there is a certain apprehension among creative professionals regarding the influence of AI on their profession. However, Costin invited creatives to consider how past innovations, such as digital publishing, have improved their work rather than replacing it. problematic, excluding content such as violence, nudity and copyright protected materials. This caution is reflected in the desire to ensure that the generated content remains compliant with commercial standards. Finally, the videos generated with Firefly will bring a watermark in metadata to identify the origin of the content, while visible labels will not be applied for the public.

 With the arrival of these new features, Adobe shows a commitment to integrate AI into creative processes, while facing the concerns of professionals in the sector.