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Starkey presents Edge Ai: the new standard for hearing aids
An advanced device that improves listening and interaction with the environment, challenging the conventions in the sector
Isabella V10 October 2024

 

Starkey launches Edge Ai, an innovative acoustic device that integrates the advance, promising a significant improvement in listening and environmental analysis. With this new technology, the company aims to transform the image of hearing aids, aiming for wider use.

Key points:

  • Edge Ai represents the culmination of a long research and development path in Starkey.
  • The technology is based on an innovative chip that integrates processing and acceleration in a single device.
  • Edge Mode improves sound adaptation and offers advanced health functions.
  • Starkey stands out in the sector, despite the growing competition, in particular by Apple.

Starkey, the US leader in the production of hearing aids, has recently announced the launch of Edge Ai, a device that promises to redefine the listening experience thanks to the integration of AI. This development comes after years of research and investment, which began in 2017, when President Brandon Sawalich decided to undertake an ambitious project to innovate acoustic technology. From that moment, the company has dedicated significant resources to create a product that could compete with the giants of technology, with the aim of transforming the perception of hearing aids from utilitarian devices to advanced tools for improving auditory skills. The new Edge Ai, which follows the Genesis AI model, has been designed to detect the item with greater precision and to reduce background noises, using technologies that imitate the functioning of the human brain. Achin Bhowmik, an expert who has left Intel to create an innovation comparable to the IPhone impact on the telephony market, leads this project. Edge Ai is not just a technological update; Its neuro processor represents an important progress compared to traditional devices, allowing sound processing up to nine times faster. This efficiency is made possible by the complete integration of the processing chip and its accelerating unit, eliminating the need for data exchanges between different chips. Among the novelties of Edge Ai, Edge Mode stands out, a functionality that allows the device to analyze the surrounding environment and adapt to the different acoustic situations, improving the understanding of the speech and the comfort of use. In addition, the device is able to carry out rant risk assessments, thus integrating advanced health functionality. Sawalich expressed the ambition to challenge the prejudice that surrounds hearing aids, proposing them as tools for everyone, not only for those with auditory difficulties. With a new era of acoustic devices at the center of innovation, Starkey is positioned as a pioneer, despite the growing competition, in particular by Apple, which has introduced improvements in its wireless earphones. Starkey, however, is based on its long experience and the recent regulatory change that has opened the way to the sale of bench hearing aids, strategically positioning itself in the market.

The push to innovation continues to be the fulcrum of Starkey’s mission.