Amazon Introduces AI Assistant to Help Sellers Manage Business | Festina Lente - Your leading source of AI news | Turtles AI

Amazon launches an AI assistant to support sellers in managing their business, available initially in beta in the United States. Using AWS’s Amazon Bedrock platform, sellers will be able to access detailed metrics and receive assistance in resolving operational issues.

Key points:

•  AI Assistant for sellers available in beta in the United States.
•  Based on AWS’s Amazon Bedrock, provides metrics and assistance.
•  Expansion planned to other countries and languages later this year.
•  AI will also help solve problems and manage future operations.

Amazon recently introduced “Project Amelia,” a new AI assistant created to support sellers in managing their businesses by providing quick and detailed answers on business metrics and operational assistance. This innovative tool is currently available in beta for a select group of U.S. sellers, with plans to expand availability to the entire country and, at a later date, make it accessible in other countries and languages other than English. Based on Amazon Bedrock, an AI platform from Amazon Web Services (AWS), Project Amelia aims to facilitate access to sales data, customer traffic information and other crucial business metrics. From launch, salespeople will have the ability to ask general questions such as “How is my business doing?” and receive answers that include a performance summary with detailed time comparisons. In addition, the assistant will be able to provide targeted insights into individual products, answering specific questions about sales, growth and customer traffic. The idea behind this project is to simplify and speed access to information, enabling salespeople to better manage their activities without the need to manually analyze complex reports. In a second phase, the assistant will not only answer questions but also offer concrete help in solving any operational problems. For example, sellers will be able to report discrepancies in incoming product quantities and ask the AI to investigate, with the possibility, if necessary, of being put in direct contact with Amazon’s customer support. A further future development is that AI may even be able to handle some issues directly without the need for human intervention, although details on when and how this will be implemented have not yet been disclosed. This new tool is part of a broader plan by Amazon to equip sellers with technologies that simplify business management, as outlined by Mary Beth Westmoreland, vice president of Amazon Worldwide Selling Partner Experience. The AI assistant is seen as a resource that will help sellers save time and energy, allowing them to focus on more strategic aspects, such as product development and customer satisfaction. In addition to Project Amelia, Amazon also recently introduced “Rufus,” a consumer-facing chatbot that is already assisting customers in choosing clothes and evaluating products, as well as other AI-related features. Finally, on Thursday Amazon disclosed how AI is now being used to improve product recommendations and optimize item descriptions, thus extending the application of AI to multiple areas of its business. 

Project Amelia represents a new step for Amazon toward increasingly automated and personalized assistance in managing sellers’ business.