Lionsgate teams up with Runway to harness AI for filmmaking | Movie HD download | Movie hd apk v51.3 download | Cinema HD for PC | Turtles AI

Generative AI startup Runway recently signed a major partnership with film studio Lionsgate, known for blockbusters like "John Wick" and "Twilight." The first-of-its-kind deal will see the development of a custom AI video generation model based on Lionsgate’s vast library of content. The technology will provide the studio’s filmmakers and creatives with advanced tools to support various stages of production, from early visual concepts to more advanced stages like post-production and visual effects.

Key Points:

• Runway and Lionsgate partner to develop custom video AI model. 
• The model will be used by Lionsgate creatives to support content production. 
• The deal is the first public deal between a generative AI startup and a Hollywood studio. 
• The partnership comes amid an evolving legal and regulatory environment in California.

Lionsgate is the first major Hollywood production company to openly bet on AI video generation solutions, with the aim of making the content creation process more cost-effective. In particular, the studio’s vice president, Michael Burns, stated that the introduction of this technology will allow savings on expensive operations such as storyboarding and visual effects, key elements for the action productions that characterize the studio’s portfolio. Although the adoption of AI may worry some in the industry, Lionsgate emphasizes that AI aims to "support" creative work, not replace it.

Runway, for its part, has expressed its commitment to providing advanced tools for creatives, reiterating the importance of technology as a means to enrich the artistic process. However, the company is not without criticism: it is currently under fire for alleged copyright infringement, as it is accused of having trained its models on protected works without adequate authorization. This raises important questions, especially in light of new California laws regulating the use of digital replicas in media.

The Lionsgate-Runway deal could therefore mark the beginning of a new phase for the film industry, which will have to deal with the regulatory evolution and creative challenges posed by AI.