Snap Expands AI Tools for Creators with New AR Features | How to use dalle 3 on mac | Dall e 3 image generator online free | | Turtles AI

Snap has introduced new generative artificial intelligence tools for creators, simplifying the creation of augmented reality Lenses. Features such as Easy Lens and Body Morph transform text descriptions into custom AR effects, expanding the creative ecosystem on Snapchat, incentivizing use and solving economic challenges.

Key points:

•  New generative AI tools on Lens Studio, such as Easy Lens and Body Morph.
•  Focus on personalization and reinterpretation of memories through AI.
•  Growth of creator community and use of Lenses AI.
•  Economic challenges related to declining advertising market.

Snap continues to evolve its AI solutions for creators, launching new tools intended to enhance the AR content creation experience. Among the most exciting innovations announced at the Snap Partner Summit in Santa Monica are “Easy Lens,” a system that leverages generative AI to turn simple text descriptions into AR Lenses, and “Body Morph,” another generative feature that allows creators to create custom 3D characters. These tools, included in Lens Studio, Snap’s development platform, promise to simplify the creation of visual effects for photos and videos. Snap is also implementing an image generator for automatically creating icons for Lenses and new animations for Bitmoji, which can be combined via a new merge function.

CEO Evan Spiegel said that generative AI is a key area for Snap’s future. According to him, it has had a significant impact on the growth of the creator community, with tools such as AI Lenses becoming among the most widely used by Snapchat users. The company is also looking for new ways to improve the personalization and reinterpretation of memories on Snapchat, giving people the ability to rework their video and image content with the help of AI.

Snap reported steady growth in the number of creators posting Lenses, increasing to 375,000 from 330,000 last November, and with the total number of Lenses available rising to 4 million. However, the company is under pressure to perform financially, especially in a shrinking advertising market, which has seen a negative impact on Snap’s market value. It also aims to test new advertising formats to stimulate advertiser interest, as well as simplify the Snapchat app interface to improve the user experience.

The new features demonstrate Snap’s commitment to making content creation increasingly accessible and dynamic, especially in a competitive environment.