Apple bets on AI: Siri and third-party apps more connected and intelligent | Generative ai benefits for business pdf | Generative ai use cases | Generative ai examples in real-world | Turtles AI

The future evolution of apps for Apple devices will come through the integration of new Apple Intelligence features, coming with iOS 18. This new set of AI-based tools aims to transform the way users interact with apps, offering smoother and more natural handling of daily tasks through enhanced interaction with Siri and other AI technologies. This evolution could reshape the app ecosystem, significantly affecting both developers and users.

Key points:

•  Apple Intelligence introduces new possibilities for third-party apps in iOS 18.
•  Enhanced Siri will be able to interact more deeply and naturally with apps.
•  Developers will be able to integrate Apple Intelligence into their apps to improve usability.
•  Collaboration with OpenAI allows Siri to use ChatGPT to respond to complex requests.

Apple has introduced a number of advanced features for Siri that will allow it to more efficiently handle user requests within apps, without the need for additional development work. For example, it will be possible to ask Siri to perform specific commands within an app without having to navigate through menus, such as “show me notes from a presentation” or “send a photo.” An innovative aspect of this technology is Siri’s ability to understand and react to colloquially phrased requests, taking into account the user’s personal context and also handling any pronunciation errors or inaccurate references during the conversation.

At the recent Worldwide Developers Conference, Apple outlined its strategy to extend Apple Intelligence integration to apps developed by third parties. The goal is to enable developers to use these AI features in their apps, improving the user experience and making apps more accessible through voice commands. Integration with the App Intents framework, which will be expanded to support specific new intents, will be central to this transformation. Apple has already indicated that the first app categories to benefit from Apple Intelligence will be those related to books, browsers, cameras, document management, mail, photos, presentations, spreadsheets, and word processors. 

The potential of this technology also extends to Siri’s ability to interact with multiple apps simultaneously. An example would be the ability to edit a photo in one photo editing app and then move it directly into another app, such as Notes, simply with a voice command. Spotlight, the iOS search function, will see deeper integration with Apple Intelligence, being able to index and search for data within the apps themselves, further facilitating access to specific information without the need for manual interaction.

However, the real challenge will be the adoption of these technologies by developers. While Apple offers powerful tools, the percentage of revenue retained by the company continues to be a point of friction. Nevertheless, developers may be incentivized to integrate these new features to improve the visibility and accessibility of their apps, which could be used more frequently because of Siri.

Another crucial element is Apple’s partnership with OpenAI, which will allow Siri to pass complex questions to ChatGPT when needed. This partnership will amplify Siri’s capabilities, giving it a wider pool of knowledge to answer advanced queries. In addition, with the new visual search feature introduced on the iPhone 16, Apple will allow users to use ChatGPT or Google Search directly from images captured by the camera, further expanding the possibilities for interaction with the device.

Despite these innovations, doubt remains about the maturity and actual immediate applicability of these features. The iOS 18 betas showed some limitations, such as Siri’s ability to perform only relatively simple tasks, without being able to complete more complex tasks such as turning a photo into a sticker. These limitations suggest that the full realization of Apple Intelligence’s potential may require further time and future development.

Ultimately, the adoption and success of Apple’s new AI capabilities will depend on the response of developers and Apple’s ability to overcome current technical limitations. The implementation of Apple Intelligence could be an important step toward a new era of app interaction, but the road to achieving this goal is still under construction.