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Roblox expands earning opportunities for creators and introduces generative AI tools
New earning opportunities and innovative tools for creators on the gaming platform
Isabella V7 September 2024

 

Roblox, at its annual developer conference, unveiled several new features that will redefine the future of the platform. Among the highlights, the company plans a significant increase in revenue for paid content creators and a new initiative to introduce generative AI, aimed at 3D content creation. These innovations aim to make Roblox more accessible and profitable for developers by incentivizing the creation of more immersive and personalized gaming experiences.

Key points:

  • Increased revenue for creators: Creators of paid experiences on Roblox will receive a greater share of revenue, ranging from 50 percent to 70 percent depending on the price of the experience, an improvement over the previous 25 percent.
  • Integration with Shopify: In partnership with Shopify, Roblox will allow creators to sell physical products directly in their experiences, expanding revenue opportunities.
  • Generative AI tools: A new open source multimodal 3D model will facilitate the creation of 3D content through the use of text prompts, making it easier for creators to develop complex environments and objects.
  • New social features: Roblox will introduce “Party,” a system to allow users to interact in groups through voice or text chat, enhancing the social aspect of the platform.


In the context of an increasingly digital-driven industry, Roblox is striving to strengthen its appeal to creators and developers, not only by increasing revenue opportunities, but also by simplifying and accelerating development processes. The integration with Shopify, for example, will offer creators the opportunity to expand their market by selling physical products directly through the platform. This move represents a significant evolution for Roblox, as it combines the virtual and real worlds, offering creators a new monetization channel.

To further enhance the creator experience, Roblox unveiled an innovative “price optimization” tool, which will help determine the ideal price for in-experience purchases, suggesting, in some cases, a lower price to increase sales. This feature will be joined by regional pricing recommendations, which will allow developers to tailor their prices to different local markets, making experiences more accessible to a global audience.

In parallel, the platform has taken generative AI a step further, introducing a multimodal 3D model that will allow creators to generate complex 3D content using simple text prompts. This tool stands out for its ability to create three-dimensional objects that not only look realistic, but also behave consistently with their virtual environment. Although this technology is still in its early stages, it promises to greatly simplify the creation process while keeping control in the hands of the creators, who will be able to further refine the generated content.

The company has not stopped there. Aiming to improve accessibility and interactivity, Roblox announced the launch of “Harmony,” a new technology that will automatically optimize experiences for different devices and network conditions. This solution will enable developers to ensure a smooth and consistent gaming experience, regardless of technical variables that might affect the end user.

Finally, Roblox placed emphasis on strengthening its social features by introducing new ways for users to interact with each other. The new “Party” feature will allow players to move together across the platform as a group, maintaining constant communication even when engaged in different games. This innovation will be followed by the introduction of dedicated forums and a series of music features that aim to make Roblox a destination for music fans as well.

All of these initiatives are part of Roblox’s ambitious strategy to become a mainstay in the world of gaming content, aiming to capture 10 percent of the industry’s global revenues. While no exact timeline for achieving this goal was provided, it is clear that the company is taking significant steps to achieve this goal.

 Roblox is making great efforts to position itself as a leading platform not only in the gaming world, but also as a dynamic ecosystem for creators and developers, offering them new tools to express their creativity and generate revenue in innovative ways.