YouTube introduces new AI tools to protect the image and voice of creators | Google ai course for beginners | Generative ai in finance and accounting examples | Google machine learning course | Turtles AI

YouTube has introduced new AI-powered tools to protect creators from unauthorized reproduction of their image and voice in AI-generated videos. These tools include an extension of the Content ID system, already in use for the protection of music copyright, which will now be able to identify content such as synthetic songs that imitate voices.

Key Points:

•  AI tools to detect synthetic content that imitates voices and faces.
•  Extension of the Content ID system to identify AI-generated songs.
•  Developing new control options for creators over the use of their AI training material.
•  Collaboration with the music industry to manage the use of AI creations.

This measure was taken in response to growing concerns from content creators, including musicians and actors, about the unauthorized use of their image in AI creations. The platform announced additional solutions to address the issue of training AI models using permissionless content. Notably, YouTube has said it is developing a system to give creators more control over the use of their work for AI purposes, with details expected in the coming months. This move is seen as part of a broader effort to regulate the use of AI in media creations, in line with other legal initiatives such as the "No Fakes Act" in the United States, which aims to protect the image rights of people in AI-generated content.

Among the new features, YouTube is expanding its Content ID system, which until now has mainly handled copyrighted material, by introducing technologies to identify "synthetic voice". This feature will be tested with selected partners starting in 2024 and will allow recognition when a voice is simulated via AI. The aim is to protect creators from the risk of their voice content being imitated without permission. In parallel, YouTube is developing tools to detect unauthorized use of the faces of celebrities or public figures, such as actors and athletes, in artificially generated content.

Another problem that YouTube is trying to resolve concerns the non-consensual use of content uploaded to the platform to train AI systems, such as those of Apple, Nvidia, OpenAI and Google. Currently, YouTube is trying to develop solutions that allow creators to decide whether and how their material can be used for these purposes, with the aim of fairly compensating rights holders.

This step is a direct response to growing demands for transparency and compensation from artists, especially in the music industry, where YouTube has partnered with Universal Music Group to develop payment mechanisms tied to the use of creative works in content generated by TO THE. While precise details about these systems have not yet been provided, these tools are expected to have a significant impact on rights and licensing management in the near future.

YouTube’s announcement is part of a broader strategy to balance the use of AI with the protection of creative rights, aiming to ensure that the technology does not replace, but amplifies human creativity.