Salesforce Enhances its AI Offerings with Tenyx Acquisition | Salesforce | Tenyx | voice agents | Turtles AI

Salesforce accelerates in AI: Strategic acquisition of the startup Tenyx to enhance its voice agents.

Highlights:

• Salesforce acquires startup Tenyx to enhance its AI solutions in voice agents.
• The deal is expected to close by the third quarter, involving the entire Tenyx team.
• The acquisition marks a strategic shift for Salesforce, back to investing in acquisitions after a pause.
• Microsoft and Amazon are also heavily investing in AI, intensifying competition.

Salesforce announces the acquisition of California-based startup Tenyx, specializing in AI-powered voice agents. The deal, expected to close in the third quarter, aims to enhance the San Francisco giant’s enterprise cloud solutions. With this move, Salesforce seeks to strengthen its position in an increasingly competitive market, where both Microsoft and Amazon are heavily investing to gain technological and commercial advantages.

Salesforce, a leading company in enterprise cloud solutions, has announced it has reached an agreement to acquire Tenyx, a startup that develops AI-based voice agents. The announcement, made in early September, did not disclose the financial details of the deal but clarified that the transaction is expected to be completed within the third quarter of the year. Through the acquisition, Tenyx’s co-founders, CEO Itamar Arel and CTO Adam Earle, along with their team, will join Salesforce, bringing with them significant expertise and technological innovations.

Founded in California in 2022, Tenyx has quickly gained a prominent position in the sector, providing advanced voice agent solutions to clients in various fields, including e-commerce, healthcare, hospitality, and travel. The young company has developed technology leveraging machine learning algorithms to improve voice interaction between users and digital systems, optimizing customer experience and reducing response times. These skills will integrate perfectly with Salesforce’s current cloud solutions, aiming to offer increasingly sophisticated tools for business process automation and customer interaction.

This strategic move comes after a period of reflection for Salesforce, which last year declared its intention to reduce the activity of acquiring new companies. The decision was made following pressure from activist investors, who had pushed the company to double its stock buybacks and focus on organic growth. However, the recent acquisition of Tenyx indicates a shift in strategy, with Salesforce aiming to reignite revenue growth through new technological integrations.

Salesforce’s decision follows a growing trend among tech giants to invest in AI. Microsoft, for instance, spent $650 million last March to acquire talent from AI startup Inflection, while Amazon hired several co-founders and employees from Adept, another AI startup, last June. These investments highlight the increasing competition in the market to capture the best tools and talent in AI, a sector considered crucial for the future of the tech industry.

During the second quarter, Salesforce exceeded Wall Street expectations in terms of revenue and profit, benefiting from increased spending on its enterprise cloud products. This positive result was partly driven by higher demand for tools integrating AI for automation and data management, signaling a rapidly evolving market with strong growth prospects. The recent acquisition of Tenyx fits into this context, representing a further step for Salesforce towards strengthening its AI offering and consolidating its leadership in the advanced enterprise solutions sector.

The decision to integrate Tenyx reflects Salesforce’s clear intent to strengthen its portfolio of AI solutions and leverage new technologies to offer more competitive and innovative products. The goal appears to be to become not just a provider of cloud software but also a leader in integrated AI solutions for business, an area that is attracting growing investments from major market players.