Amazon Transforms Alexa with Anthropic AI | Generative ai tools free | Generative ai tools github | Generative ai certification microsoft azure | Turtles AI

Amazon is preparing to launch an updated version of its Alexa voice assistant, banking on Anthropic’s advanced AI, known as Claude. This strategic change could represent a significant turning point for the e-commerce giant, seeking to improve Alexa’s performance and generate new revenues. 

Key Points:

• New Version of Alexa: Amazon will introduce "Remarkable Alexa", based on Anthropic’s AI models.
• Pricing Model: The new version will be available with a monthly subscription of between $5 and $10.
• Reasons for Change: Amazon’s internal models showed poorer performance than Claude, prompting the company to seek external solutions.
• Expected Impact: The move aims to improve home interaction and automation, with potential revenues estimated at up to $600 million per year.

Amazon, with the aim of modernizing and improving its voice assistant Alexa, is about to launch a new version of the service, called "Remarkable Alexa". This update, scheduled for October, represents a significant change of direction for the company, which has decided to integrate the artificial intelligence technology developed by Anthropic, known as Claude, rather than relying exclusively on its own internal models.

According to sources familiar with the matter, Amazon experienced difficulties with the performance of previous versions of Alexa, which failed to respond to requests quickly or accurately enough. New versions based on internal models showed significant delays in response and limited ability to process complex requests. This led the company to seek external solutions, culminating in the decision to adopt Claude’s technology, which has demonstrated superior performance.

The new Alexa will be available for a monthly subscription price of between $5 and $10, with the hope of generating significant revenue. This paid version is designed to tackle more complicated requests, such as ordering food or managing emails, and promises to improve home automation by better adapting to user preferences. Amazon also intends to take advantage of this update to optimize its sales strategy, aiming to capitalize on a service that is currently offered for free.

Amazon, which has historically preferred to develop technologies in-house, is changing its approach due to challenges encountered with its AI models. The choice to partner with Anthropic reflects a broader trend in the tech industry, where large companies like Microsoft and Apple have also formed alliances with external AI providers to improve their products.

The launch of the new version of Alexa will be announced in conjunction with the annual event dedicated to Amazon devices and services, usually organized in September. Despite high expectations, the success of the operation will depend on the ability of the new Alexa to effectively respond to user needs and meet the performance parameters established by the company. The decision to use Claude’s technology could mark a significant shift in Amazon’s voice assistant strategy, affecting not only its sales but also how the market perceives AI services.

The adoption of Anthropic’s technology could represent a crucial step for the future of Alexa and for Amazon’s monetization strategy, outlining a new phase in the competition between technology leaders to offer increasingly advanced and integrated voice assistants.