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YouTube tests Google Gemini integration to help content creators

Key points:
1. New brainstorming feature: YouTube is testing a feature called "Brainstorm with Gemini," integrated into YouTube Studio, to support creators in generating ideas for videos, titles, and thumbnails.
2. Integration with Google Gemini: The feature leverages Google Gemini, Google’s AI model, to offer suggestions based on current search activity and trends.
3. Limited availability: Currently, the feature is only accessible to a select group of creators as part of a pilot test. YouTube will use the feedback received to decide on a possible wider distribution.
4. Competition with other platforms: This integration aims to provide YouTube creators with advanced tools for content creation, differentiating it from features offered by competing platforms such as TikTok and Instagram.

YouTube has begun testing a new feature called "Brainstorm with Gemini," designed to assist content creators in the ideation process of their videos. The new feature, announced via YouTube’s Creator Insider channel, integrates directly into YouTube Studio and leverages Google Gemini, the large-scale language model developed by Google.

The new feature aims to help creators develop ideas for videos, catchy titles and effective thumbnails, based on emerging trends and user research. The tool, available for now only to a select group of creators, allows users to choose between using the AI inspiration tool launched in May or integrating with Gemini. Both tools offer support but in different ways: while the former offers ideas based on audience tastes, "Brainstorm with Gemini" provides more specific suggestions derived from Google searches.

YouTube’s move is a strategic step to keep creators on its platform by offering innovative tools that could reduce the need for external AI such as OpenAI’s ChatGPT. The testing of the feature is aimed at gathering feedback that could influence the decision to extend access to all creators.

With this new integration, YouTube intends not only to improve the quality of content produced by its creators, but also to strengthen its competitive position against other social platforms such as TikTok and Instagram, which are experimenting with different forms of AI to improve the user experience.